The process
What the desk does, hour by hour
Nine workstreams run as one continuous cycle. Research feeds calling, calling feeds the diary, the diary feeds the client's closing conversation, and the outcome of that conversation re-enters the research.
| # | Workstream | What the desk does | Output |
|---|---|---|---|
| 01 | Market mapping | Builds the addressable universe by state, sector, turnover band and buying role from registries, trade directories, import–export records and the client's competitor list. | Segmented universe |
| 02 | Enrichment & verification | Establishes a reachable decision maker for every account and validates the entity against GST and corporate identity records before a call is dialled. | Verified contact |
| 03 | Outbound prospecting | Works the list by telephone in English, Hindi and the regional language, supported by WhatsApp and e-mail, on a cadence of five touches across fourteen days. | Connects, dispositions |
| 04 | Qualification | Tests each account against the client's criteria — fit, volume, incumbent supplier, buying window, authority — and records the evidence rather than a yes or no. | Qualified opportunity |
| 05 | Channel recruitment | Sources and screens distributors, dealers and stockists against the appointment criteria, collects applications and coordinates the client's evaluation. | Screened applicant |
| 06 | Appointment setting | Places confirmed meetings in the diary of the client's country head, issues the briefing note and runs reminders at 72, 24 and 2 hours. | Confirmed meeting |
| 07 | Quotation follow-up | Dispatches catalogues on the client's template, coordinates sample despatch and pursues every quotation on a defined follow-up ladder. | Quote register |
| 08 | Tender monitoring | Screens public procurement portals and named private buyers for live enquiries and routes qualifying notices the same working day. | Daily alert |
| 09 | Reporting | Holds CRM hygiene to same-day standard, publishes activity by ten the next morning and compiles a weekly market intelligence note. | MIS, weekly note |
Track B
The same disciplines, on the client's clock
Re-cut for a buyer eight to fourteen hours behind the floor, who expects a written trail and will not take a second call from someone who mispronounced the company name.
Lower volumes, richer calls
Forty connected conversations a shift against sixty-five, and twelve qualified opportunities a month against twenty. Gatekeeping is heavier, the buying committee is larger, and the written follow-up carries more of the persuasion than the call does.
Procurement and events
Buyer-portal and supplier registrations, framework and tender notices, pre-show outreach to fill the stand diary, and post-show follow-up executed inside seventy-two hours while response rates are still worth having.
A stated standard
Neutral-accent certification before go-live and quarterly re-assessment. Agents use the client's brand name and their own first name; no pseudonyms, no claimed location. Registry screening, permitted calling hours and consent language are enforced at the dialler.
Mandate
Where the desk stops
A support desk that oversteps its mandate creates liability for three parties at once. The boundary is enforced through the quality form: a breach scores the call at zero.
The desk does
| Research, verify and segment the market |
| Approach prospects in the client's name, on approved scripts |
| Explain the product, the range and the published price list |
| Qualify against agreed criteria and record the evidence |
| Book, confirm and protect meetings in the client's diary |
| Collect documents, applications and registration formalities |
| Follow up quotations and samples on a fixed ladder |
| Report activity, pipeline and market feedback on the calendar |
The desk does not
| Negotiate price, discount, credit or payment terms |
| Commit delivery dates, stock or specification changes |
| Sign, accept or acknowledge any contract or purchase order |
| Appoint a distributor or reseller on the client's behalf |
| Give regulatory, tax, customs or legal advice |
| Collect payment, deposits or advances from a prospect |
| Invoice in its own name for the client's goods or services |
| Represent itself as the client's employee, agent or branch |
The client's data, the universe the desk builds and every recording remain the client's property throughout. The partner is a processor, not a controller.
The full scope runs to sixteen pages.
Workstreams, compliance position, SLAs and the worked earning model.